How the calculation works
- Subscribers in month m = current subscribers × (1 + growth)m−1. Emails per month = subscribers × sends (or your total, scaled with the list).
- Each month, for each platform, the calculator picks the cheapest verified plan that has every feature you ticked and fits your list size and email volume (send caps: Omnisend Standard 12× list, MailerLite Comfort 10× tier, free-plan caps).
- Brevo Starter/Standard = base price + email-credit tier. Starter's remove-logo add-on is added if you need branding removed.
- Annual billing uses each vendor's published yearly price per month (beehiiv, MailerLite, Brevo, GetResponse). Kit, Mailchimp, Klaviyo, ActiveCampaign and HubSpot annual prices were not readable → unverified. Omnisend publishes no annual plan → monthly price.
- SMS: only Omnisend publishes per-country SMS prices we could read (Pro plan only). Brevo and Klaviyo sell SMS by country, but their rates were not readable → unverified. Countries not in the vendor's official list are shown as "not available".
- Substack is 10% of paid revenue (shown only if you need paid subscriptions).
- Payment processing fees, taxes, extra seats and other add-ons are not included.
Sources (official pricing pages)
| Plan | Status | Annual | Checked | Source |
|---|
FAQ
How is SMS cost calculated?
Only where the vendor publishes per-country SMS prices. For Omnisend, you buy a monthly SMS credit amount; the price per SMS depends on the destination country and on the amount ($10–$49.99, $50–$999.99, $1,000–$9,999.99, $10,000+). The calculator picks the smallest official credit amount that covers your SMS count, assuming one segment per message.
Why does Brevo price by emails instead of subscribers?
Brevo's paid marketing plans are priced by monthly email volume, with a cap on contacts for the smallest volume tiers. The calculator multiplies your subscribers by your sends per month to find the tier.
Why is a platform marked unverified?
We could not read that price, limit or feature from the official pricing page when we checked. Unverified results are never estimated and never used for the cheapest pick.
Estimates only. Prices, SMS rates and plan features change; always confirm on the official pricing page before you buy. Privacy: everything is calculated in your browser — your inputs are never sent anywhere. No cookies and no third-party scripts. If the site owner enables anonymous measurement (a same-origin endpoint), only three event names are sent — tool used, result shown, and which vendor link was clicked — with no inputs, identifiers or personal data.